The document discusses the phenomenon of "plastic pop" which emerged in the 1950s. Plastic pop refers to the less serious, less emotional genre of pop music where artists or bands often have only one major hit song. These artists are known as "one hit wonders." While some reality television music competition winners like Leona Lewis and Kelly Clarkson had successful careers, others like Will Young only had one major hit. The document also notes criticism of these shows for how they may negatively impact the pop music genre. It identifies a book called "Bubblegum: The History of Plastic Pop" as providing more information on the history and rise of plastic pop music.